The Complete Guide to Mobile SEO

Most of the internet nowadays is accessed using mobile phones. So, making web pages that are compatible with mobile phones is the key to success. This is also followed by a growth hacking agency. 

Mobile screens are smaller and more vertical compared to desktop screens, so websites that are developed for desktops won’t be displayed correctly. Adjustments have to be made to ensure the smooth functioning of the website.

Google earlier used to index websites on desktops, since the tables have turned Google now indexes websites with the mobile-first index. So if your website is not compatible with mobile devices, it probably won’t show up in the first pages of the search results.

This article is focused on how to ensure your website ends up at the top of search results.

What you should keep in mind?

Below three things are something that one needs to follow for SEO (search engine optimization): –

Content: — Having great content is necessary, although Search engines don’t really read the content. However, they check the sources of those contents. Links and referrals are the best things you can do if your page is new and not a part of a more prominent organization.

User Experience: — Search engines often test a website to understand its navigational experience. It should be easy to navigate and understand for the targeted user.

Performance: — The site should be fast in the targeted region, and all of its content should be loaded in the shortest amount of time.

What’s new with mobile SEO?

Location, mobile phones have access to GPS and other navigational instruments that allow search engines to locate the user’s current location. This means that search engines can sort and filter the results geographically.

So it is important to make sure that you are specifying your target user and location.

Responsive Site and Content

A responsive site means that the website should render and adjust according to the screen and device. Search engines often do these checks, as mentioned above.

The best way to do so is CSS, Bootstrap, or other web frameworks that allow you to create dynamic and responsive designs.

Technical Aspects

Compressing HTML title and headings are a great way to start. Mobile screens don’t have luxury real estate for long headings, so keep it short. Short and sweet content is what mobile users are looking for.

Your website should not block JavaScript or CSS. Earlier it made sense to block them as not many websites and phones used them, but nowadays, these are essential technologies that are required for your website.

Don’t use flash, instead use HTML5 and utilize schema mark-up. For more info on these visit w3schools or MDN (Mozilla developer network) for proper documentation on them.

User Experience

Desktop sites are often difficult to navigate in mobile devices; smaller icons make navigation difficult, and smaller font makes the text difficult to read.

Although you don’t have to make major changes, these changes are automatically done by languages and frameworks these days. But, make sure to keep below-mentioned marks in mind when adjusting/creating a website: –

· Larger Icons

· Relevant content should be in a different format with details visible

· Reduce navigation as much as possible

· Forms should be easy as well as the CAPTCHA should be readable if any

· Adjust image size

· Connect specific keyboards to each field

Load Speeds

As mentioned above, accessing the website is a factor that search engines used to rate a website. It’s important, but note that your page load speed is only going to affect your rankings if you’re in the bottom range.

The extremely slow sites get penalized — but once you’ve got a site that’s loading within a few seconds, shaving another half-second off your load time isn’t going to help you rank any better.

It will help you convert more customers, though.

When you’re browsing sites on your phone, there’s nothing worse than going to a site that loads so slowly you feel like you’re going to die.

If that’s the case, your users will bounce and go to your competitors instead.

So what can you do to make the site faster?

· Choose servers wisely; the server should provide good speeds in the targeted location.

· Avoid plugins

· Load the important stuff first, ads and pop-ups later

· Reduce image size

· Avoid redirects and auto-plays

· Reduce code lines

· CDNs (content delivery network) are a great way to load content without actually downloading and sending tons of data to the users’ computer.

AMP and APPS

AMP stands for Accelerated Mobile Pages, which are created with a special coding language that is based on a stripped-down version of HTML and CSS and loads almost instantly.

These pages don’t look as appealing as fully designed pages. Even worse, the AMP pages are stored on Google servers, and you get limited analytics data.

A progressive web app or PWA is a hybrid between a mobile website and an app.

You can download it directly from your browser without going to the App Store. It looks like an app on the user’s phone, but functions basically like a mobile website, and they are incredibly fast.

Thanks to data caching, once the PWA has been used one time, users can then load and use the app without even being on a network. It can even send push notifications and access other functions on the device — just like native apps.

There’s even a newer hybrid combo of PWAs and AMP, commonly called PWAMP, which are progressive web apps built on AMP pages. There are a lot of options, choose the one that fits your business and website the best. Or else, get in touch with a growth hacking agency which can help you in doing your Mobile SEO.